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Helpline no. 0129-4259000

Helpline no. 0129-4259000


Bachelor of Business Administration (BBA)- Digital Marketing in association with upGrad – MRIIRS

Duration 3 Yrs
Intake 60
COURSE FEES (Per annum) for Indian Nationals in Rupees 1,71,000
COURSE FEES (Per annum) in US $ For PIO/NRI Students US $ 5500
Criteria for Preparation of Merit list
I – Merit preparation/short listing of candidates shall be on the basis of score in SAT/MRNAT

II – Merit in Qualifying Exam

III – Pearson Test Score

Minimum Eligibility Criteria
Pass in 10+2 Examination / Equivalent Examination with at least 50% marks in aggregate in 5 subjects

Note: Manav Rachna now accepts Pearson Test Score for admission



New Era Trending Program of BBA –Digital Marketing

It is three years Graduate Programme in Digital Marketing comprising of requisite professional management learning of various functions with expertise in the area of digital marketing.


Salient Features

  • Lectures by Industry Experts
  • Placement Assistance
  • Internship Opportunities
  • There are 7 free certificates through the progress of the course.
  • Real-Life Projects


Job Scope

After completing BBA (Digital Marketing) Programme, one can expect the following Career Opportunities:

  • SEO Executive / Analyst
  • Digital Manager/Executive
  • Social Media Executive
  • Copy Writer
  • Content Marketing Executive
  • Client Servicing executive


Program Modules

The program starts with envisaging a business idea or start-up plan through which students would be focusing on their Digital Marketing endeavors. Teaching Assistance will also be facilitated so that student may go for availing  certification under different category which boost the students resume for better opportunities namely :

  1. Certificate: Google Fundamentals Of Digital Marketing
  2. Google Ads Search Certification: Prep
  3. Google Analytics for Beginners: Certificate
  4. Google Display Ads Certification
  5. HubSpot Certification: Email Marketing
  6. HubSpot Certification: Content & Inbound Marketing
  7. HubSpot Certification: Inbound Marketing

 During this 6-semester program, the student will go through the following modules:

Digital Marketing and Design Thinking

  • Overview
  • Team Building
  • Idea Generation
  • Design Thinking & Business Modeling

Web Design & Search Engine Optimisation 

  • Website Planning
  •  Designing and Creation
  • Search Engine Optimization

Digital Advertising and Web Analytics

  • PPC advertising 
  • Google Ads
  • Google Analytics
  • Lead Generation for Business
  • Online Display Advertising

Online & Social Media Marketing

  • Email Marketing
  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Video Marketing
  • Instagram Marketing
  • Whatsapp Marketing

Mobile App Designing and  E-Commerce 

  • Building Mobile App
  • Mobile Web Marketing
  • Content Marketing
  • E-Commerce Marketing

Integrating Marketing Strategies

  • Integrating Marketing Strategy and Crafting Blueprint
  • Online Reputation Management
  • Affiliate Marketing
  • AdSense & Blogging
  • Acquiring Freelance Projects
  • Project Presentation


Placement Opportunities

University has dedicated Corporate Resource Center dedicated to provide placement opportunities. Requisite trainings are also provided to the students to face the interviews. Reputed companies and MNCs regularly visit the campus placements. 

All the programmes are comprehensive and are complemented with extensive classroom teaching & practical assignments based on industry requirements. The graduates are prepared to work as Digital Marketer/ Managers in multinational companies and reputed Indian companies.

For placement data of last year’s refer: Click here

For Scholarship/ Freeship Policy refer: Click here

For Education Loan refer: Click here

Beyond Academic Course Curriculum: Click here

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