Research Publications

National & International Journals

1. RESEARCH DIRECTOR (Prof. Dr. Parul Jhajaria) PROFILE WITH PHOTO

• Prof (Dr.) Parul Jhajharia is currently associated with Manav Rachna University as Dean Faculty of Management & Commerce & Professor – OB & HR since 2018.
• She has total 30 years of experience with 28 Years in Academics and 2 years in Consultancy.
• She has worked with many Universities and her longest tenure had been in Amity University, Uttar Pradesh where she worked for 15 years as Director – MBA – HR, Additional Director of Amity College of Commerce and Finance.
• She has published 3 books in case Studies in Management and written numerous18 Research Papers in National, International journals and published 8 Research papers in Scopus Indexed Journals.
• She has supervised many Research Scholars at Manav Rachna University and 8 Scholars have been awarded Doctoral Degrees.
• She is a acclaimed Corporate trainer having conducted more than 100 hours of trainings in areas like Team Building, Presentation skills, Communication skills, supervisory Skills, Conflict Management etc. with companies like NTPC, JSPL, SAIL, Allahabad bank, Jubliant Organosys to name few.

2. VISION OF DEPARTMNET

• To attain Global prominence by developing strategic thinking, and ethical corporate executives through values-based management education driven by high impact research.

MISSION OF DEPARTMENT

• Ensure the smooth functioning and effective Management of R&D at the institution.
• Provide a focal point in the institution to co-ordinate R&D activities between various departments, faculty members and research scholars of the respective institution.
• Communicate with public and private sectors and identify R&D projects including consultancy services which could be undertaken at their institution.
• Implement and follow-up on progress and monitoring of on-going projects.
• Assist in matters related to collaborative research with other agencies.

THRUST AREAS

School of Management and Commerce, Manav Rachna University has been one of the leading Schools in India since years. In important fields like marketing, finance, human resources, operations, strategic management, and information management, it offers state-of-the-art instruction and research. The establishment and constant updating of research thrust areas is done in response to the demands of market dynamics and the most recent advancements in the field, as well as to improve the productivity and sustainability of scholars studying management research.

• Mapping SDG goals
• NEP goals
• Marketing, Finance, Economics, Human Resource Management
• Financial Inclusion
• Consumer research and business analytics
• Multi-disciplinary learning with choice of subjects over and above the core management subjects for collaborative research
• Entrepreneurship
• New-age management skills
• Operations Management and Supply Chain
• Mindfulness and Spirituality
• Physical and mental well being

ONGOING PROJECTS

• Dhanyotsmi
• Bring Hope

EVENTS/ ACTIVITIES

• Online Guest Lecture on “”Decoding Hypothesis Testing: Revealing The Insights” on 19 Aug, 2023 by Dr. Shivoham Singh ( Professor, SMC, MRU)
• International Conference on “Business Transformation, Innovation, and Sustainability: Changing Global Paradigm” 2023held on April 28-29, 2023.
• DMC, MRU organised an online guest lecture on the topic Importance of Literature
  Review in High-Quality Research on 13th Feb 2021 from 11:00 am – 12:30 noon on Google meets platform.
• Guest lectured conducted on “Utility of Business Mathematics in any Enterprise” by: Dr Neha Jain
• Department of Management and Commerce, MRU organised a workshop on EViews and SPSS on 15th May, 2021 through online mode. The session covered data analysis like descriptive analysis, correlation analysis, stationarity test and regression analysis through EViews by Dr. Sachita Yadav and Dr. Animesh has given hands-on session on creation of new variables, reliability test, Cronbach Alpha, regression, EFA, CFA and factor analysis through SPSS.
• FDP Conducted by Dr Avasthi on How to get your Research Paper published in Scopus Indexed Journal.
• FDP Conducted by Dr Nagi on How to Write Research Paper.
• FDP on Qualitative Research on NVIVO in March, 2022.
• Faculty Development Program conducted by Dr Jaspreet Kaur, Associate Professor, Pearl Academy.
• Business Startups and Innovation Management conducted by National Institute of Technical Teachers Training and Research Chandigarh, Ministry of HRD Government of India attended by Dr. Yogita Sharma and Dr. Pooja Kapoor.
• Department of Management, MRU organized  a ‘Case Study Workshop’ for the faculty of MRU on 16th of November. The speaker for the event was Dr.  Anuja Pandey, Faculty, Trainer, Consultant and Researcher, AIMA.
• The Department of Management & Commerce, MRU, conducted a specialized workshop under on “How to Publish a Research Paper” on 16^th March 2019.
• School of Management and Commerce, Manav Rachna University is organized a Soft skill session on:- Designing a Questionnaire – Understanding of Measurement Scales” with, Archana Bhatia- Associate Professor and HOD Dept of Commerce DAV Centenary College, Faridabad.
• School of Management & Commerce, conducted an online session on PivotTables as part of the Management Development Program (MDP) on “Financial Decision-Making Using Excel.” The session took place on August 11, 2023.
• School of Management and Commerce, Manav Rachna University conducted a One-Day Workshop on SPSS and AMOS on 6^th May 2023.

ACHIEVEMENT AND OUTCOMES

• Total Publications in Journals till date – 45
• Scopus Publications – 28
• Granted Patents with MRU affiliations – 3
• Publication (Book / Book Chapter/ Case Study) – 15
• Total Ph.d awarded in the department – 19

National & International Conference

Saxena, A. presented paper in 17th International Conference on the theme “Global Digital Transformation: Navigating Critical Technological, Socio-economic and Cultural Shifts to Build Future Ready Organisation” (11th & 12th Feb, 2022), PHDCCI, paper titled “Factors Influencing Preference of Savings in Individual Investor based on their Demographic Variables”.

Saxena, A. presented paper in 1st International Conference on “Emerging issues in Business & Economic Research”, organised by Department of Commerce, Rajdhani college, University of Delhi “Use of Artificial Intelligence in Banking Sector: A Study on Commercial Banks” from 17th-18th December 2021. 

Saxena, A. presented paper in  11th National Conference on Contemporary Management Research “NACCMAR2020” (6th March 2020) Recent Advances, Innovations and Challenges in Business and Research, Apeejay School of Management, Dwarka “Relationship between Saving Preferences and Demographic variables of Investors” Paper presented and published (ISBN:978-93-84562-14-4).

Singh, A. (2020) “Effect of Human Resource Development Climate Practices on Employee Service Behaviour: An Empirical Investigation” Selected in National Conference on Business Strategy – J.C.Bose University of Science and Technology, YMCA. Haryana. (Author – Animesh Singh).October 2020 . Received Best Paper Presentation Certificate.

Nag, M.B. (2020) “Value creation, Monetization & Social upliftment: Yunus Social Business Model & Indian social entrepreneurial context” Selected in National Conference on Business Strategy – J.C.Bose University of Science and Technology, YMCA. Haryana. (Conference Postponed due to covid-19) (Author – Dr Manmeet Bali Nag). March 2020

Chauhan, P. (2020) “Accounting Practices for Exploration and Evaluation Expenditure in Extractive Industry” at International Conference on Digitalization of Management and Social Sciences (ETTIC 2020) at Jaypee Institute of Information Technology (JIIT) on 6-8 Feb 2020.

Jhajharia, P. (2020) “Inclusion of Bioethics in performance appraisal for promoting ethical behavior among doctors in hospital” at International Conference on Digitalization of Management and Social Sciences (ETTIC 2020) at Jaypee Institute of Information Technology (JIIT) on 6-8 Feb 2020.

Nag, M.B. (2020) “Optimizing Environmental Conservation & Sustainability: An analysis of Women participation & take-aways from Chipko Movement” at an International Conference on Environment & Sustainability at MRIIRS Faridabad on 2 Feb 2020.

Banerji, R. (2019) “Role of demographic variables in adoption of mobile wallets in India: A theoretical model” in International Conference on Volatilty, Uncertainity, Complexity and Ambiguity in Business (IC-VUCA, 23-24 November 2019) organised by MIET Business School. 

Banerji, R. (2019) “Impact of e-Service Quality on Customer Satisfaction of Amazon” in International Conference on Volatilty, Uncertainity, Complexity and Ambiguity in Business (IC-VUCA, 23-24 November 2019) organised by MIET Business School. 

Gera, R. (2019) “An integrated perspective of perceived service quality evaluation for retail banking in India.”, 2nd International Conference on Business Economics and Finance (BEF 2019), Mar 23-25, 2019

Chauhan, P. & Kapoor , P. (2019)   “Women Entrepreneurship through Network Marketing: The Positive Insight.” Paper presentation in International Congregation on Women Empowerment, Gender Diversity & Financial Inclusion at Dhaka International University on 29th- 30th  April 2019.

Saxena, A. presented paper in  13th International conference on the theme Business 2025: (10th Feb 2018) Driving growth through strategic innovation, entrepreneurship and digitisation, PHDCCI, “An analytical perspective towards technological applications in higher education” Paper presented and published (ISBN: 978-93-87471-67-2).

Saxena, A. presented paper in  3rd International conference (30-31st December, 2017) on “Advances in Management and Decision Sciences”, Gautam Buddha University, “From efficient market hypothesis to Behavioral finance”. Paper presented and published.

Nag, M. B. (2019). “Information & Communication Technology, as a tool of Digital Disruption towards growth of Academia.” International Conference on Business and Management. Delhi Technological University 29-30 March 2019.

Tiwari, R.; Saxena, M.K.; Mehdiratta, P.;  Vatsa, K.; Srivastava S. & Gera, R. (2018), “Investigation of Artificial Intelligence Techniques in Finance and Marketing.” Paper presentation at the International Conference on Signals, Machines and Automation (SIGMA’18), February 23-25, 2018, NSIT Delhi, India. 

Gera, R. & Chauhan, P, (2017), “A study of strategic management in family business and its impact on firm performance” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017

Gera, R. and Kapoor, P. (2017), “The impact of female entrepreneurship on economic growth in India.” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017

Gera, R. and Agrawal, B. (2017). “A study of impact of family business demographics, leadership and management style on performance.” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017

Singh A., Chaturvedi V. (2016). “Relationship between demographic characteristics & organizational commitment : An empirical study” National conference at Lingaya University.

Chauhan, P. (2016). “Challenges Facing the Current Higher Education System in India” Presented a paper at 3rd International Conference on Innovative Research in Engineering Science and Management on 16th March 2016.

Chauhan, P. (2015). “Understanding University Social Responsibility and its Impacts.” Paper presentation at  International Conference on Skill Development & Technological Innovations for Economic Growth on 28th Nov 2015 at IMS Gaziabad.ISBN: 978-93-85000-46-1

Chauhan, P. (2015). “Community Engagement of Higher Education in India-An Application of Carroll’s Model of Social Responsibility.” Paper presentation at Global Journal of Multi disciplinary Studies, ISSN-2348-0459,Vol-4, No-3, Pg: 65-72  in Feb 2015.