BBA in Retail and Sales Management – MRIIRS
Bachelor of Business Administration (BBA)- Retail and Sales Management in association with Retailers Association’s Skill Council of India (RASCI) + Spencers under Degree Apprenticeship Programme is a 3 years Undergraduate Program which aims at providing skills, knowledge along with practical training to make the learner industry ready. It is an apprenticeship – based degree program duly floated by Government of India and approved by UGC.
| Duration | 3 Yrs |
| Intake | 20 |
| COURSE FEES (Per annum) for Indian Nationals in Rupees | 1,36,000 |
| COURSE FEES (Per annum) in US $ For PIO/NRI Students | US $ 3300 |
| Criteria for Preparation of Merit list |
Merit preparation / short listing of candidates shall be on the basis of score in SAT/MRNAT 2022/ Marks in Qualifying Examination |
| Eligibility Criteria |
Pass in 10+2 Examination / Equivalent Examination with at least 50% marks in aggregate in 5 subjects including English as compulsory subject along with 4 subjects with the highest score out of the remaining subjects. |
Note: Manav Rachna now accepts Pearson Test Score for admission
Salient Features
- Three days in a week classroom teaching and three days on the job training in a Spencer Retail private Limited starting from first semester.
- Online registration on National Apprenticeship Portal and payment of stipend in the range of Rs. 7000-9000 per month.
- Programme approved by Retail Skill Sector Council, National Skill Development Corporation, GoI in collaboration with Spencer Retail.
- Government Certificate of apprenticeship training
- Additional Certification as Retail Team leader (NSQF Level 5), Retailers Association’s Skill Council of India (RASCI), under National Skill Development Corporation of India (NSDC)
- Skills & Practical training will be imparted by Industry partners in the domain of Retail & Sales sector.
Course Structure
Semester I
| Theory Subjects | Apprenticeship / OJT |
| Business Organization & Management | Fundamentals in Technology (Computer Skills) |
| Fundamentals in Accounting | Sales and Marketing |
| EVS | Introduction to Retail Operations |
| Sales and Marketing | |
| Introduction to Retail Management |
Semester II
| Theory Subjects | Apprenticeship / OJT |
| Business Statistics | Logistics and Supply Chain |
| Principles of Management | Business Communication |
| Human Resource Management | Instore Cashiering and Merchandising Operations – I |
| Business Communication | Instore Cashiering and Merchandising Operations – II |
Semester III
| Theory Subjects | Apprenticeship / OJT |
| Organization Behavior and Development | Practical Training |
| Managerial Economics | Sales and Customer Relationship Management – II |
| Business Environment | Customer Redressal System – II |
| Sales and Customer Relations Management – I |
Semester IV
| Theory Subjects | Apprenticeship / OJT |
| Macro Economics | FMCG/FMCD Distribution |
| Research Innovation Catalyst | Visual Merchandising |
| Digital Marketing | |
| FMCG/FMCD Distribution | |
| E-Commerce |
Semester V
| Theory Subjects | Apprenticeship / OJT |
| Business Research Methods | Team Management – II |
| Financial Management | Operations of a Team Leader at the store |
| Service Marketing | |
| Team Management – I |
Semester VI
| Theory Subjects | Apprenticeship / OJT |
| Corporate Governance and Ethics | Inventory Management in Retail Stores |
| Entrepreneurship | Practical Training/Internship |
Collaboration with
Industry Partner- providing on-the -job (OJT) training delivery
Placement Opportunities
Assurance for Placement interviews are there, one can expect following nature of jobs, after completing BBA in Retail & Sales Management:
- Sales Associate/Sales Manager/Department Manager
- Retail Manager
- Retail Buyers and Merchandisers
- Visual Merchandisers
- Sales Executives
- Sales Consultant
- Accounts Manager
